Watsontown Business Assists With Super Bowl Project

WATSONTOWN – In support of Indianapolis’ Super Bowl host city service project, MoJo Active partnered with Riley Children’s Foundation to develop the Super Baskets of Hope website. Super Baskets of Hope is a service project between Riley Children’s Foundation, the Basket of Hope charity and former Indianapolis Colts Coach Tony Dungy.

Each year, the Super Bowl host city sponsors a service project. However, Super Baskets of Hope is the first Super Bowl host city service project to reach all 32 NFL cities.

Super Baskets of Hope expects to deliver 7,000 gift-filled baskets to critically ill children across the nation, including The Children’s Hospital in Philadelphia, Children’s Hospital of Pittsburgh of UPMC, and Riley Children’s Hospital in Indianapolis. The baskets will be delivered by NFL players, coaches, alumni and regional volunteers. All participating children’s hospitals are listed on the project’s website at www.superbasketsofhope.org.

MoJo Active first attracted the attention of Indianapolis-based Riley Children’s Foundation in the fall of 2010 when the foundation was researching fundraising websites. Through their research, the foundation discovered the alumni donor website of a Susquehanna Valley organization that was designed and developed by MoJo Active.

Based on that virtual encounter, MoJo Active and Riley Children’s Foundation partnered to build a website to say “thank you” to the donors of a multi-year capital campaign. Super Baskets of Hope is MoJo Active’s third website to support the fundraising efforts of Riley Children’s Foundation.

The Super Basket of Hope website supports the project’s fundraising goals by providing an information portal for donors, sponsors, volunteers and media. Riley Children’s Foundation can update the site as-needed and in real-time by using the custom website technology and content management system (CMS) developed by MoJo Active.

Media can find additional information and photos about Super Baskets of Hope online at www.superbasketsofhope.org.

Founded in 2001, MoJo Active is an integrated marketing company that thrives on delivering results-driven marketing programs. With clients throughout Pennsylvania and across the country, MoJo Active brings a creative approach to business challenges. With 19 employees, the company's expertise spans a broad range of services including consulting, web development, e-marketing, and traditional advertising. For more information about MoJo Active's areas of expertise and a portfolio of work, visit MoJoActive.com.